A little about myself:
Hi! I’m Houston Brassfield, a BFA graduate in Visual Communication with a minor in Art History from the University of Oklahoma. Before diving into graphic design, I started as a studio art major, spending countless late nights scribbling with charcoal and pastels. Now, those late nights are spent hunched over my computer, crafting digital designs with the same artistic passion.
My background in traditional art allows me to seamlessly blend drawing, color theory, and storytelling into my design work. I’m especially passionate about brand identity and product packaging design, though I’m always eager to explore, learn, and push creative boundaries.
Color has always been my best friend, and I strive to create designs that evoke a positive emotional response. Let’s chat about design, pets, thriving (or struggling) plants, or your favorite book! I look forward to creating something great together.
My process:
Trial & Error
I learned in art school to be ok with the everything-sucks-in-the-beginning phase. I dump whatever I can think of on the page and play until something lands. Working collaboratively with my piers and bouncing ideas off one another.
Art Direction
I do my best to consider every detail—from typography to imagery—to ensure my design is meaningful and visually stunning. Nothing is overlooked and every aspect is considered. Every piece should be speaking to one another.
Visual Storytelling
Beyond aesthetics, I focus on emphasizing the strategy and message that is being told in the work. It shouldn’t be pretty for pretty’s sake, but actively speaking the mission of the client and articulating the goals of the project.
Competitive Strategy
Research is key. I like to conduct an audit on competitors and industry leaders, analyzing trends and opportunities to position my designs strategically and distinctively. My goal is to create work that stands out and feels new.
Some nice things people say about me
Where to find me
I’m not social-media inclined, so my posts are limited. I prefer to live in the moment and not feel constrained to my phone, however, I do post occasionally! View my favorite playlists on my Spotify and see what I’m up to on Instagram. If you’re wondering where my handles came from, a random-profile-name generator might have had a part in it.