Revlon Annual Report

print & data visualization

2018

personal project

For this personal project, I reimagined the traditional annual report as a compelling visual story, transforming a typically mundane document into an engaging, empowering narrative. My goal was to seamlessly integrate Revlon’s rich history and brand identity while subtly showcasing its iconic products.

I explored experimental design solutions to present key information in a way that felt both visually striking and functional. Featuring photography of women embracing their natural beauty reinforced Revlon’s message of confidence and self-expression, while the brand’s signature red served as a bold, unifying element throughout the design.

To maintain Revlon’s elegant and timeless aesthetic, I selected sophisticated typography that evokes a sense of luxury, while ensuring a structured, airy layout for optimal readability. The result is a report that not only aligns with Revlon’s brand essence but also enhances the clarity and impact of its corporate storytelling.

product as graph

Rather than relying on traditional illustrated graphs and charts, I took a more creative, brand-aligned approach by using makeup swatches and merchandise to represent data. This approach not only presents the data in a visually striking way but also addresses Revlon’s beauty-centric branding.

photography / quote spreads

To bring a sense of freshness and balance to the report’s more information-heavy sections, I incorporated airy photography alongside inspirational quotes from empowered women throughout history. This not only reinforces the annual report’s theme, "Timeless & Effortless," but also celebrates the strength and beauty of women.

Behind each portrait, bursts and swatches of Revlon products subtly enhance the composition, adding energy and color. To achieve this, I photographed, color corrected, and rasterized swatches of Revlon’s makeup.